Choosing the right business speaker for an event or conference can be a daunting task, particularly when you are organising an event for hundreds, if not thousands of people. Picking the right business speaker can be the difference between an event being a disaster or massive success.

The audience and your business speaker need to match

It’s vitally important your business speaker matches your target audience. With a business audience, its important to give across a professional message and image. Therefore the business speaker’s speech must be made accordingly. A targeted speech that is both beneficial to the event organiser and target audience is essential for the success of an event. A business speaker that specialises in sales speeches is going to be very beneficial for your sales team. On the other hand, a sales speaker won’t have the same effect for a tech team.

Maintain the interest of your audience

Most audiences wont walk out half way through a speech out of politeness. The audience will sit and suffer during a boring speech. And at half time, they will be escaping through the bathroom windows! It’s very important therefore to keep your audience’s interest. Are the audience really listening to what is being said, just because they are nodding their heads and keeping eye contact with the speaker? Keeping concentration is particularly important when trying to sell a product, or if you are trying to motivate your staff. Visual aids and a good speech will keep their attention. Audience participation is a tricky one. Over do audience participation and you will scare them off. However audience participation if done properly will keep the audience on their toes.

Research different speakers

Keeping audience captivated is the skill of a good keynote speaker. There are different types of business speakers from entrepreneurs, to sales and marketing gurus. Complimenting their work, most speakers will have had an attempt at writing a book. Read it- what are they like? Approach a professional speakers agency like Speakers Associates for help and advice.

Profit from the message you broadcast

Business speakers do not come cheap, so its important you get your return on an event. If you are training staff, or trying to get a message across, follow up with visual and written materials. Ask your staff what they have learnt from the event. Action plans, setting three points from the speech with deadlines will have a very positive effect on employees. Deadlines are important to tag progress. Follow upa nd call business if you used your event to sell. Always ask for honest feedback.

Look for feedback on your business speaker

Compiling feedback on a business speaker is absolutely vital. If you are putting on a series of events or conferences, do you want to repeat the same mistakes? What parts of the speech were well received. Which bits were boring or uninteresting? If you take the route of anonymous surveying, you are also more likely to get honest feedback.

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