Here’s another way to add a little spunk to your website: Audio. Effectively using audio in online marketing could be quite a challenge but if done properly, this can give your website an edge over your competitors. Audio, particularly music has a hypnotic effect on us. Have you ever thought of those times you are eating and a fast paced song is playing over the radio and before you know it you finished your meal in no time? Same with shopping. Malls and department stores also employ the same strategy to induce impulsive purchases to their customers. Well, let’s not go into the details of that one, instead I will site specific examples on how to effectively use it in internet marketing.

In your website, you can have an audio file to welcome visitors. This is both intimate and personal. You can connect with your audience and at the same time give them a feel like you the website owner, is giving them a personal tour. You can also use this in your navigational system, leading them specifically to where you want them to go. Include a one liner saying something about yourself, an introduction to your internet business and the reason for its being. Be subtle if you’re thinking of adding your sales pitch or else you will leave a bitter after taste to your audience.

You can also use background music while browsing through your website. Include and optional button to either have the background music or not. Your visitors could be in a library or simply want to browse through your homepage quietly. Audio is an excellent medium to give out free online tutorials about certain topics in your niche. You can trade these tutorials with email addresses or subscription to your newsletters. Clips of interviews or testimonials of well known people can help in online product promotion and can give exposure and credibility to your homepage. Certain ‘How to’ tutorials are also helpful since people can just download it and store them as MP3 files and play it later at their convenience.

Aside from this they can also share it to friends and colleagues, thus giving your website added exposure. Making audio materials to market is very cheap. You don’t need to shell out huge amounts of money to create them. You will only need a quite room and a microphone to record your print copy. The transcribed copies can also be printed and you can also use these as added marketing collateral to your products. Embed these files in your website either for them to click on and listen right there and then or for quick and easy download. Having audio in marketing your business is cheap, user friendly and interactive.

This will allow you to communicate intimately and directly to your customers. You appeal on a personal level. It’s an excellent tool to include in your online marketing plan.

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